The 2014 Chubb Multinational Risk Survey found that one in two (52%) businesses plan to increase overseas activity in 2014. Survey respondents expect to increase overseas travel (27%), introduce new products in foreign markets (27%), and increase employee headcount abroad (26%). Conditions abroad are significantly different (socially, culturally, economically, politically and environmentally); the success of exporting can be a tedious—and costly—process if you venture it alone.
Our approach of connecting cultural intelligence with global trade strategy allows us to customize training to the clients’ business objectives and prepare them for the cross-cultural journeys. Cultural IQ training prepares clients to navigate the culture in which they are doing business effectively and with ease. Export education teaches clients how to take their product through the process of identifying and evaluating international markets.
Technology has figuratively shrunk the world. We communicate, we transact business, and we play games with partners on the other side of the globe. This virtual environment has made cultural competency and navigation of the unspoken cues an essential skill in today’s global community.
The person at the other end may speak English, but the language comes from a very different context. Because we engage electronically, we may miss important nonverbal cues, particularly in face-to-face encounters. Like personal fitness, cultural competency can be measured, improved, and refined. Global Culture Navigators offers professional training to micro, small and medium size companies in order to gain the basic experience of international business.
A 20-item inventory, the Cultural Intelligence Scale was developed to measure CQ across multiple cultures. It measures four areas—motivation, knowledge, strategy, and behavior. With this assessment tool, we can develop a customized action plan for our clients. This service includes assessing a client’s business objectives, then applying targeted analysis of the core elements that shape decision making and negotiation styles.
A common misperception is that a company needs to be well established in a local/national market before considering exporting to an international market. Not so! According to the U.S. Small Business Administration, 96% of consumers with two-thirds of the world’s purchasing power reside outside of the U.S. A business can capture those opportunities by diversifying into international markets. Our export education and training provides clients with the basic knowledge and tools to begin the export process. Training and education will be custom tailored to the clients’ needs, covering all the necessary information on a case by case basis.
Global Culture Navigators
Your Guide to Cultural Confidence.