In my presentations, I always point out that even large corporations don’t always get it right. Fine tuning products to meet the expectations of local markets is essential as John Revill and Annie Gasparro point out in Cereal Makers Tweak Recipes for Emerging Markets.Read More
Americans share their opinions on everything and engage in happy talk to fill voids–small talk or chatting takes a different style in London as Riva Gold explains in her article, “Expat Learns the Rules of London Small Talk.” She provides six easy tips for navigating small talk in the UK.Read More
My high school graduation present from my parents was a Samsonite suitcase. It was 26-inch, hard-side with wheels in bright cranberry. It saw the fall of the Berlin Wall, the transfer of sovereignty from the United Kingdom, and the introduction of the Euro. When my trusty luggage and I took separate vacations, I decided to […]Read More
Global Culture Navigators
Your Guide to Cultural Confidence.